Can you get ChatGPT to mention my business (AEO)?

Answer Engine Optimization is how websites get cited by AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. As AI becomes the first stop for research, showing up there matters as much as ranking on Google. I build for it from the start: clear structure, authority signals, and content that AI tools can understand and cite. I cover it in detail in my weekly newsletter.

Can I update the site myself after launch?

Yes. I build with a content management system that lets you update text, images, and projects without touching code. I handle everything structural and technical.

I already have a website. Can you redesign it?

That’s exactly what I do. Most of my clients have an existing site that no longer represents their business. I start with a diagnostic of what’s working and what isn’t, then build from there.

Your business is exceptional. Your website should be too.

4.9

Read reviews

One build slot open at a time.

Strategy Sprint.

One 45-minute call. I pull positioning, audience, and narrative out of your head, then get to work. About two hours of your time, total.

A six-week project timeline: strategy, build, launch

Motion-led design.

Website with unique taste. The kind of website founders screenshot and send to their teams.

Analytics built in.

Event tracking, scroll depth, conversion paths and much more. Six months in, you’ll know exactly which parts of the site are doing the work.

An analytics dashboard with sessions, channels and devices

How we work together

 ■ FULL BUILD 

From $5,000

per project

Strategy, positioning, and competitor analysis
Design benchmarked against the best sites in your category
Hand-built motion and micro-interactions, no templates
Analytics wired to revenue, not just traffic
Launch, QA, and full handoff

NEW PROJECTS

ONE BUILD SLOT OPEN AT A TIME

Or book a 15-min call

 ■ GROWTH PARTNER 

Ongoing Partnership

by invitation

Monthly UX review and friction point analysis
Analytics interpretation and conversion insights
New pages and sections as your business grows
Content, copy, and CMS updates on demand
Direct line and priority turnaround

AFTER WE LAUNCH

■ OPEN TO EXISTING CLIENTS

Localization, blog setup, SEO, and AEO available as add-ons.

About Me

Ido, 30.

Built in Tel Aviv. Married. Runs on music, basketball, and too much espresso. Knows that websites are your best salesperson, and not a digital business card.

8200 → Product → Web

Spent years in product before turning to the web. I think like a PM and build like it’s my own product. Every section has a metric, every motion has a reason, every decision ties back to what moves the business forward.

"Build Better Websites"

A weekly newsletter read by founders, designers, and operators across Tel Aviv tech. Strategy, design, and what separates sites that make money from websites that act like digital business cards. Read it on Substack or follow along on LinkedIn.

FAQs

Answer Engine Optimization is how websites get cited by AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. As AI becomes the first stop for research, showing up there matters as much as ranking on Google. I build for it from the start: clear structure, authority signals, and content that AI tools can understand and cite. I cover it in detail in my weekly newsletter.
Yes. I build with a content management system that lets you update text, images, and projects without touching code. I handle everything structural and technical.
That’s exactly what I do. Most of my clients have an existing site that no longer represents their business. I start with a diagnostic of what’s working and what isn’t, then build from there.